Yasmin Kucam: Driving greater customer engagement and improving the quality of dialogue
PC CADDIE is consistently focusing its strategic efforts on even closer customer engagement and enhanced, dialogue-oriented communication. To implement this vision swiftly and sustainably, the company has recruited Yasmin Kucam as a team leader; she brings expertise gained from an international industrial group (VW) and is actively driving the expansion of customer-focused structures.
Her professional career did not begin in the technology sector, but in the hospitality industry – an environment where service quality, situational competence and direct customer focus are practised on a daily basis. It was there that she developed the skills that continue to shape her leadership style today: a keen eye for user needs, precise communication and decisive action in an operational context. Through further roles, her path led her into the world of software and technology as well as the automotive sector, where she worked in requirements management and as an approval and release manager for autonomous driving functions, including at Volkswagen. This experience gained within a globally operating corporate environment now forms the foundation of her structured, quality-driven approach to work.
As Head of Customer Support & Services at PC CADDIE, Yasmin Kucam leads a team of 16 who support around 800 golf courses across the DACH region. Her aim is not only to organise support and customer communication efficiently, but also to develop them strategically: towards a system that combines measurable service quality, transparent processes and genuine dialogue. To this end, she relies on clear role structures, modern communication standards, the targeted use of AI-supported tools, sustainable team building, and a consistent alignment of all processes with the needs of users.
Yasmin Kucam sees herself as a “Dev2Business translator” who bridges the gap between development departments, customers and decision-makers – without buzzwords, but with analytical precision, empathy and strong implementation skills. She always views processes from the perspective of the people who work with them, and combines strategic clarity of purpose with operational effectiveness. This approach also shapes her professional ethos: for her, progress arises where clarity, reliability and sustainable solutions come together.
With this perspective, she exemplifies PC CADDIE’s approach: not merely managing customer relationships, but actively deepening them, using communication as a strategic success factor, and systematically developing service quality.
