Press

The dream of a fair allocation of start times

To get straight to the point: unfortunately, there is no simple solution that suits everyone. Below is a suggestion as to what such a system might look like and what is already technically feasible.

The "digital maturity" of executives in the golf industry

What do executives in the golf industry and digitalisation have in common? Quite simply: whilst they are still in a courtship phase, they are slowly approaching marriage. A quick look at the results of the Digital Leadership Mindset Check (DLM Check) – in which 20 executives from the golf industry recently took part – illustrates this.

The "digital maturity" of executives in the golf industry

Fun, games, excitement and plenty of new experiences Under the motto "Tee It High And Let It Fly", the two companies PC CADDIE and CAMPGOLF hosted a season-opening event in mid-March at Europe’s first Topgolf facility in Oberhausen. Entertainment, sport and technology are the focus here – themes that fit perfectly with PC CADDIE and CAMPGOLF.

In conversation with Wilhelm Eckard Sindt, Golf & Landclub Gut Uhlenhorst

It is still largely unheard of in the golf industry for a golf club to outsource its membership fee administration to an external service provider. The various membership options, family structures, payment terms and methods, as well as the multitude of additional services such as caddy box hire, appear too complex. One person who has taken this step is Wilhelm Eckard Sindt, owner and managing director of the Golf & Landclub Gut Uhlenhorst.

Golf Clubs – A Lucrative Target for Cybercriminals

Increasing digitalisation inevitably leads to more data being stored on golf course servers. More images of the course, events or sponsors, as well as numerous lists, statistics, analyses and documents – everything is stored. Many courses have now started managing customer-related documents and data in a CRM (Customer Relationship Management) system to ensure quick and convenient access to the information.

Forgotten generations of golfers – Straight talk from a new golfer in the age of Covid

We’re lazy, constantly glued to our phones, spoilt, obsessed with self-improvement and barely have any time anyway – the prejudices against millennials and today’s Generation Z are numerous. Perhaps these prejudices also explain why the golf industry largely ignores the ‘hipster and YouTube generation’ as a target group.

What customers really want

Any business owner is well aware that if you want to position yourself and hold your own against the competition, you must place the customer and their needs at the heart of all business processes. However, simply meeting expectations is not enough to satisfy customers, let alone retain them.

Tee times – has the tee-time system had its day?

Before March 2020, discussions about tee times were still heated. For many members, mostly at traditional golf clubs, playing without fixed tee times is seen as a mark of quality, offering a high degree of freedom in how they manage their time.

Brands are anchors of trust

In times of crisis, the late former Chancellor Helmut Schmidt is often quoted for his maxim, which has also been cited elsewhere in this magazine: "Character is revealed in a crisis".

Golf + Corona + IT = Major changes

When it comes to choosing the ‘Word of the Year’, there’s certainly no need for a lengthy selection process this year, as the word ‘Corona’ has done more than just influence our lives – it has transformed the way we live and interact with one another.

Check-in at the golf club

Anyone visiting friends as a guest naturally greets them with a friendly “Hello”. This is not merely a gesture of politeness, but also allows the host to prepare for the guest’s arrival. In many leisure facilities, this “Hello” is facilitated by a reception area; where visitor numbers are high, it is often replaced by a digital “Hello” in the form of a check-in.

Welcome to the golf club

The feeling of being welcome is very important to our well-being. Being serious about belonging to a group or community increases human attachment (sociability). One is not "outside", but "inside"; you belong to something.

Success thanks to cooperation between science and industry

To enhance its communication skills, PC CADDIE strengthens its renowned expertise: With Prof. Dr. Gerhard Nowak (CEO of Sportline GmbH) gets the IT company a specialist for communication and training in his team. The golfmanager magazine asked the two protagonists of the cooperation, Benedikt Schmedding and Gerhard Nowak, the following questions.

First pictures of the new Business Dashboard

Starting with 2019, PC CADDIE uses this powerful customer dashboard to visualize all the key golf-related information for all its customers in a clear design. Each PC CADDIE customer will be able to personalize and pre-define the Business Dashboard for their golf course.

Top 10 Questions About the EU GDPR

Currently, there is still uncertainty in many places about how the laws will specifically affect the golf market due to a lack of experience and initial interpretations/decisions from courts and data protection authorities. 1. Does every golf course have to appoint a data protection officer?

Handling personal data

Karsten Klug, a solicitor specialising in data protection and IT law and a certified data protection officer, in conversation with Axel Heck from PC CADDIE://online. Discussing the new data protection requirements coming into force on 25 May 2018 and their implications for future club communications in golf marketing and the IT sector. On rights, obligations, the new liability and checklists that can help.

Green fee packages and bookable services on demand

„PC CADDIE offers the largest scope regarding the recommendations for future green fees… As sole supplier, PC CADDIE supports the sale of complete green fee packages according to the available information, for example green fee plus cart plus rental clubs, at a total price of... an important and effective instrument for optimizing earnings, as the customer no longer sees individual prices... In addition, PC CADDIE supports most of the club's services as an optional service... “

PC CADDIE opens the 2017 season with a bang. PC CADDIE is convinced that training leads to profit. A well-trained team translates into fast and excellent services, as well as innovative communication to (golf) customers. The company will support its customers with a knowledge voucher for the new digital and local seminar formats.

Interlocked golf and hotel offers, so that hotel guests can charge everything to the room: a green fee, exercise balls from the ball machine, a cola from the drinks machine and their meal in the club restaurant. Combine professional hotel software and PC CADDIE golf software to sell tight package deals and to control the hotel and golf business.

Peer into the future. Only the direct customer loyalty offers much greater potential for your (sales) win. The revenue management helps with this. The necessary steps: collect data, position your system, analyse the income hazards, check and change the earnings, evaluate the customer behaviour, say good-bye to utilization risks, discounts and frozen green fee structures and introduce the dynamic pricing system.

What is the impact for golf courses? What needs to be considered for this change? How will the data be transfered and how is the Office 2003 migration designed?

What are the preconditions for a functioning revenue management? What is the purpose of revenue management? How advanced is the German golf industry in this area?

Who continuously, personally and reliably communicates with his customers and prospective customers, is actually building a solid social network: whether in "good times" with a large audiences, consumer spending and revenues, or in "bad times" with a low churn rate.

All the important concepts, BIC, FinTS, IBAN, etc. - their functions and interconnections will be easy to understand. In addition: ten things you should have done for SEPA ...

"The fact that PC CADDIE is more than just the leading IT service provider in the industry, but also very close to the golf scene and its customers’ problems, was shown by the high quality "line-up", which was accomplished for the specialized lectures on the second day in Treudelberg.", noted by Norbert Hausen, Köllen Golf.