leadgolf with PC CADDIE as a booster for golf courses
“Doing is like wanting, only more intense!” That’s probably what the three founders of leadgolf were thinking when they set up their company. Because their management consultancy doesn’t use the subjunctive. “Phrases like ‘one could’ or ‘one should’ are missing from our vocabulary,” explains partner Björn Held. Together with his co-partners Sebastian Hochbaum and Frank Sommerfeld, they bring a wealth of practical expertise gained from decades of experience.
Held and Hochbaum are successful golf course operators and managers, whilst Sommerfeld is regarded as the most renowned owner of Sommerfeld AG, a company specialising in course construction and maintenance. “We are convinced,” says Sebastian Hochbaum, “that a lack of resources or shifting market conditions can lead to golf courses getting into financial difficulties. Many golf clubs are overwhelmed by the variety of day-to-day tasks and require specialist assistance: membership marketing, professional structures and efficient catering facilities are often a hurdle to a course’s survival. We analyse this as the first step in our service and can then tell the club’s decision-makers exactly what needs to be changed. And if the staff are lacking, we can provide them.”
Club software is also a key element of club management. Of the 12 golf courses currently managed by leadgolf, eight are already PC CADDIE customers. “This is an advantage in our consultancy,” comments Björn Held, “because PC CADDIE is a powerful software package that can do practically anything. It is extremely agile and a master at building interfaces. Whilst this does mean you have to keep a close eye on all the functions when working with the system, the digital support from a single source is worth its weight in gold.”
PC CADDIE immediately recognised the benefits of close collaboration with leadgolf for the German golf landscape. “We act as a booster for golf courses,” says Marc Spangenberger, Managing Director of PC CADDIE. Specifically, the two companies are combining their expertise at an early stage: Marc Spangenberger explains: “leadgolf creates the overall concepts for the golf courses and PC CADDIE enhances the effectiveness and efficiency of the digitalisation process. Our teams’ knowledge of the supported golf courses, combined with the expertise from our databases, enables us to quickly implement the standards developed by leadgolf and thus achieve rapid success for the golf courses.”
Björn Held sums it up: “The golf industry’s potential for further growth must not be held back by a lack of resources in golf clubs. Our partnership represents a significant boost for all German golf clubs; by joining forces and utilising PC CADDIE, we are driving developments forward and implementing concrete measures to help clubs overcome their challenges.”
