Golf Report 2025: Digitalisation as a Key to Success for Golf Courses

With the Golf Report 2025, Sommerfeld AG is presenting its seventh comprehensive analysis of the development of golf in Germany. The report examines economic, structural and social trends and makes it clear that golf clubs face the challenge of positioning themselves in a forward-looking and efficient manner,
whilst maintaining a clear focus on service and member retention 

A central theme of the report is the digital transformation in golf. In the feature article “A Welcome with Digital Charm”, Marc Spangenberger, Managing Director of PC CADDIE AG, describes how a modern digital welcome culture is setting new standards in member communication. Automated yet personalised digital communications enable golf courses to build an emotional connection with members even before their first visit and to support them in
the long term 

The Golf Report also uses concrete figures to show just how widely digital offerings are now being used: around 75 per cent of golfers in Germany and Switzerland can now be reached digitally, and around 85 per cent of golf courses offer digital services such as online tee-time booking or tournament registration. This development creates efficiency gains in day-to-day club operations whilst simultaneously opening up new scope for personalised support and service quality

Conclusion: Digitalisation is no longer an add-on in golf, but a key success factor. The Golf Report 2025 makes it clear that a cleverly implemented digital welcome culture sustainably strengthens service, profitability and member loyalty. 

Marc Spangenberger’s article is available for download here; the full Golf Report 2025 can be downloaded from the Sommerfeld AG website.