Powerful and clever use of the PC CADDIE software can shorten or even completely reduce administrative work, giving you more time for this warm welcome . In the same time, the stored PC CADDIE knowledge, with the collected customer information, can also be used selectively to fulfill your host role even better, and to address customers in a very personal way. Get started for the next customer right here (examples):
- Use the "Current information" window to start a personal conversation ("How was your game in ...?").
- Use the display of current birthdays for automated or customized birthday emails and SMS.
- Consider the Customer-CRM as an overall picture of the expectations and needs of each customer.
- Define fixed task and timeline procedures with the Customer-CRM, which appear as ToDos in the daily Appointment window (from the prospective customer → taster course → PE course → congratulations → exam celebration → set of clubs → → member → golf sponsorship →. ..).
- Save personal preferences and NoGos in the Customer-CRM, like in a hotel Cardex. Immediately offer or prepare frequently booked services with repeated visits without waiting for an explicit request - your customer will appreciate it.
- Use the Dashboard, selections and statistics to individually identify and discuss the exploitation of club's offers.
- Use the Timetable-Information for individual service demands, instead of flat-rates.
- Give the Marshall APP access to the timetable reservations, to carry on their control function. This eliminates a large part of the control discussions and the Marshall may be primarily a golf course host.
- Offer members and guests freedom of choice over their own booking and leisure behavior, with the Online booking service via Club Website & APP.
- Give members privileged access to doors and vending machines via customer card or key fob, using the ID- and vending machines system. They could also invite guests and become hosts themselves.
Trade magazine „golfmanager“ issue 3/19«Welcome to the golf club» „The feeling of being welcome is very important to our well-being. Being serious about belonging to a group or community increases human attachment (sociability). One is not "outside", but "inside"; you belong to something“
AuthorProf. Dr. Gerhard Nowak, CEO Sportline GmbH and Professor of Sport Management at the IST University, with Guido Tillmanns, Managing Director of the Golf and Country Club Hubbelrath and Marc Spangenberger, Managing Director of PC CADDIE AG
› PC CADDIE Press
Please contact us if you have any questions about the applications in PC CADDIE or would like more advice. We also welcome your emails at support (at) pccaddie.com.
